For venues
Creating an
outstanding season.
Discovering work that belongs on your stage. Building relationships that help you create a programme your audiences will value.

A shared ambition for theatre
We’re developing new ways for venues, producers and promoters to work together, because what happens between us shapes what happens on stage.
Discover CultureServe In conversation at Midscale
A great season and a successful tour start with people finding common ground. We believe there is more we can do to make those relationships flourish.
CultureServe is developing ways to make programming and booking performances easier—from discovering suitable work to discussing dates, agreeing terms and planning the season together.
For venues
Discovering work that belongs on your stage. Building relationships that help you create a programme your audiences will value.
For producers & promoters
Connecting with venues that share your ambition. Developing the partnerships that give a production the opportunity to travel.
What we believe
We’re interested in what becomes possible when venues and producers can work together with greater understanding and shared purpose.
The aim is to help good work find a place on stage, and give audiences more to connect with.
A shared way of working should respect the needs of the venue and the people bringing the production.
Better understanding creates the confidence to explore possibilities and build lasting partnerships.
Let’s talk
We’d like to hear where programming and booking become harder than they need to be, and explore how clearer information and easier negotiation could help.
info@cultureserve.comRead how we handle enquiries in our privacy notice.
Midscale is organised by the Local Theatre Touring Alliance.