A shared ambition for theatre

Great
performances.
Stronger
connections.

We’re developing new ways for venues, producers and promoters to work together, because what happens between us shapes what happens on stage.

Discover CultureServe In conversation at Midscale
An imagined full theatre auditorium viewed from the stage, with audience members standing and applauding
The work starts long before
the curtain rises.

More possibility.
On and off stage.

A great season and a successful tour start with people finding common ground. We believe there is more we can do to make those relationships flourish.

CultureServe is developing ways to make programming and booking performances easier—from discovering suitable work to discussing dates, agreeing terms and planning the season together.

For venues

Creating an
outstanding season.

Discovering work that belongs on your stage. Building relationships that help you create a programme your audiences will value.

For producers & promoters

Work that finds
its audience.

Connecting with venues that share your ambition. Developing the partnerships that give a production the opportunity to travel.

What we believe

The relationship
is the starting point.

We’re interested in what becomes possible when venues and producers can work together with greater understanding and shared purpose.

Artistic ambition comes first.

The aim is to help good work find a place on stage, and give audiences more to connect with.

Both perspectives matter.

A shared way of working should respect the needs of the venue and the people bringing the production.

Trust makes room for progress.

Better understanding creates the confidence to explore possibilities and build lasting partnerships.

Meet us at

Midscale2026

21
October 2026
Wednesday

The Albany
Deptford, London

About the event

Let’s talk

What could we
make possible together?

We’d like to hear where programming and booking become harder than they need to be, and explore how clearer information and easier negotiation could help.

info@cultureserve.com

Read how we handle enquiries in our privacy notice.

Midscale is organised by the Local Theatre Touring Alliance.